Father Christmas is going green so get ready for better gifts

Father Christmas is going green so get ready for better gifts
I’m not saying we shouldn’t… but it does suck ass.
Thousands of miles away, people in Kenya face a different reality on the 14th of February. It’s not one of e-cards and chocolates but an effect of globalization – a side effect of so called ‘free-market’ capitalism that many are not aware of.
Valentine’s Day is the culturally appointed moment when we affirm our love and appreciation for our partner. En mass we get amorous and consummate our passion. Naturally capitalism feasts on this kind of mass behaviour. In today’s world Valentine’s Day comes with a price tag and the costs are not just financial.
Christmas is a time for family, tradition, good food and coming together to remember what is important in life. Right? Wrong! Christmas has been hijacked by the Dark Side and now is ‘the retail event of the year’ or, put another way, the peak of the annual consumption calendar, or, put another way, exactly what is killing the biosphere.
What we buy and what we give has far more of an effect then we might think. Whilst all products have an ecological footprint impacting some part of the planet; some have dire, specific consequences for both ecological systems and people. Beef from the Amazon, palm oil products from South East Asia and farmed tropical prawns are well known examples. Less well known is that a massive surge in sales of cheap roses imported from Lake Naivasha in Kenya is ‘bleeding that country dry’ and drawing hundreds of thousands of people to the dusty edge of a rapidly retreating, once beautiful lake of regional ecological significance.